By: Ozgur Tore
Source: http://ftnnews.com
Category: Event News
Source: http://ftnnews.com
Category: Event News
Great
Hotels Meeting Forums, the intensive trade shows bringing together
meetings and incentives buyers and suppliers from around the world, is
pleased to announce a brand new – and successful – format.
Operated
by Worldwide Events, the first Great Hotels European Meeting Forums
took place between 27 and 31 March 2012 at Boscolo Prague, welcoming two
hosted buyer groups over two-day periods. The best of Prague was
showcased during dinners and activities, including a gala dinner at the
Lobkowice Palace in the Prague Castle. The event was sponsored by
Boscolo Prague, AIM Group International, Prague Convention Bureau, Czech
Airlines, Ambassador Group and Lobkowicz Events Management.
Previous
Meeting Forums targeted one or two countries in a single destination,
such as the France and Italy Meeting Forums, which took place in Greece
in September 2011. For 2012, Great Hotels Meeting Forums are targeted to
buyers from the whole of Europe, resulting in a much higher calibre of
buyers. In addition, this format results in more relevant appointments
due to buyers being able to choose which properties they want to meet
with.
Carla
Tarrida, Director of Account Management at Great Hotels of the World
explains: “Changing the nature of the Forum from a
single-country-focused event to a European-focused event has given us
the opportunity to cherry-pick the best buyers in the MICE industry,
increasing the value of each meeting for our hoteliers. There has also
been an increased number of RFPs for each hotel, reflecting the added
value in the change of format for hotels.”
Over
the four-day period, an impressive 1,300 meetings took place between 26
exhibitors and 76 buyers from a variety of European countries. Spanish
and Portuguese hotels were the largest groups among the 26 exhibitors.
The largest groups of buyers came from the United Kingdom, France and
Germany. Among those buyers present were representatives from American
Express, Samsung, McKinsey & Company and Nike. Each supplier held 50
meetings in total.
Suppliers
were asked to complete a questionnaire, giving their opinion on the
quality of buyers present at the Forums. The average rate suppliers gave
for the quality of buyers present was 5/6. From this data, the European
Forums can be seen as extremely useful and successful.
Katerina
Skouloudaki, Sales Executive at The Royal Olympic Hotel, says: ''The
Great Hotels European Meeting Forum was organised excellently. The team
were extremely professional, friendly and efficient.'' Claudia Ribeiro,
Group Coordinator at Altis Hotels, says: ''This was my very first Forum
and I am pleased to say that I have already gained great feedback from
the hosted buyers present.''
Buyers
were also highly satisfied with the event: ''The whole event was
perfectly organised and the quality of exhibitors was very high. This is
an ideal event to meet the suppliers you really want to meet,''
comments Eva Lehrke, owner of Text & Event. Terry Raynsford,
Corporate Events Manager at BULL, continues: ''Great Hotels European
Forum was a very good, highly interesting and productive event. I would
definitely recommend it to any event manager with little time on their
hands.''
Following
the success of the European Forums in Prague, the next Great Hotels
European Forum will take place on 25-29 September 2012 at Grand Hotel
Principe di Piemonte in Viareggio, Italy. This Forum will follow the new
format, scheduled over a four-day period. The Forum will be attended by
luxury MICE hotels from Europe and the most influential meetings,
events and incentives planners from around the continent.
Source: http://ftnnews.com/mice/16637-great-hotels-meeting-forums-new-format-proves-a-success.html